Major brands move to sponsor EbonyLife’s ‘Chief Daddy’
Star-studded comedy supported by Keystone Bank, Johnnie Walker, Airtel and Bollinger
Lagos, 20 June 2018 – EbonyLife Films, producers of Fifty, The Wedding Party, The Wedding Party 2: Destination Dubai and The Royal Hibiscus Hotel, is thrilled to announce that Keystone Bank, Johnnie Walker, Airtel and Bollinger are sponsors for its upcoming movie, Chief Daddy.
Obeahon Ohiwerei, Managing Director Keystone Bank, reiterated the bank’s commitment to supporting the film. “The Nigerian entertainment industry is driven by SMEs and is growing exponentially, positioning the nation globally and positively impacting our GDP. We are pleased to be a part of this film, as it aligns with our corporate objective of supporting SMEs and empowering enterprising women, like Mo Abudu, through our PINK network.”
Adenike Adebola, Marketing & Innovation Director, Guinness, Spirits & Reserve, added, “We are proud of our continued association with EbonyLife Films. Like Johnnie Walker, Chief Daddy is a delightful, quality production. We expect it to be a hit with audiences.”
Mo Abudu, Executive Producer, is grateful for the strong lineup of corporate backers. “We are humbled that such respected brands, some of whom we have worked with in the past, are interested in supporting this new movie. It would have been very hard to put this production together without them. We appreciate their assistance,” she said.
Directed by the respected Niyi Akinmolayan and set in Lagos, Chief Daddy tells the story of Chief Akinwale Beecroft, a billionaire benefactor with a large extended family of relatives, household staff and diverse mistresses. One day, he dies unexpectedly and the cash flow stops, creating confusion over who will inherit his fortune.
Speaking for Airtel, Opeyemi Lawal, Senior Manager, Digital, Media & Brand Sponsorships, is glad to be supporting the project. “EbonyLife Films is committed to changing the narrative about Africa and Chief Daddy represents the sort of positive communication we wholeheartedly support,” she said.
Paul Wilson, Managing Director of Brian Munro Limited, distributors of Bollinger Champagne in Nigeria, said “Chief Daddy is set in a world of affluence, so it should be no surprise to see that Bollinger is the champagne of choice. As always, we are excited to continue our relationship with EbonyLife.”
Chief Daddy is a family-friendly film with funny and unexpected plot twists. The cast is a star-studded mix of Nollywood veterans and newer actors, including (in alphabetical order): Bisola Aiyeola, Funke Akindele, Zainab Balogun, Shaffy Bello, Lepacious Bose, Ini Edo, Dakore Egbuson-Akande, Linda Ejiofor, Folarin ‘Falz’ Falana, Mawuli Gavor, Kate Henshaw, Ayo Lijadu, Jude ‘MI’ Abaga, Richard Mofe-Damijo, Beverly Naya, Chinedu ‘Nedu’ Ani, Uti Nwachukwu, Taiwo Obileye, Chioma ‘Chigul’ Omeruah, Rachel Oniga, Beverly Osu, Nkem Owoh, Patience Ozokwor and Joke Silva.
Chief Daddy will be released in cinemas across Nigeria in December 2018.